It’s hard to think of anything softer or more delicate than a baby’s skin. And what’s more delicious than the smell of a newborn’s head, which is proven to trigger the pleasure pathways of women’s brains, whether they’re the mum or not? Babies are biologically designed to be so cute that you want to care for them, despite the sleepless nights.
Is baby care too parent-centric?
Too many baby care and children’s products are designed to appeal to parents, but not their offspring, says Sara Jones from DewGibbons + Partners
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Sustainability
Unilever calls for more government action on electrification at COP31
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Sustainability
Unilever calls for more government action on electrification at COP31
Unilever has joined the We Mean Business Coalition’s new Electric Advantage Leadership Alliance at COP31, taking place in Antalya, Türkiye, bringing together business leaders working to accelerate the shift to electrification
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Dove moisturising claims supported by US advertising watchdog after P&G challenge
The National Advertising Division supported claims related to Unilever-owned Dove’s Deep Moisture Body Wash, which were challenged by Procter and Gamble, including that the product offers 24-hours of moisturisation and nourishes dry skin
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Unilever invests €35 million to transform India R&D centres into ‘next-gen’ AI-led hubs
Fresh investment by Unilever in India – one of its ‘most important growth markets’ – will also accelerate innovation across human biology, microbiome science, biotechnology and biomanufacturing
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Fragrance
Opinion: What Dove’s exclusive fine fragrance drop can teach beauty brands about marketing
Dove’s recent fine fragrance launch, which smells like its 69-year-old hero cleansing sku Original Beauty Bar, highlights how heritage beauty brands can turn the buzz of a limited edition drop into lasting growth, says Ed Hayes, Chief Strategy Officer at creative studio Bloom
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Dove launches first fragrance inspired by its Original Beauty Bar due to demand
The Unilever-owned beauty brand has broken into the perfume category with a limited edition fine fragrance that smells like its 69-year-old hero sku, Original Beauty Bar, stating its community has ‘been asking for years’ for it to bottle the scent