It’s hard to think of anything softer or more delicate than a baby’s skin. And what’s more delicious than the smell of a newborn’s head, which is proven to trigger the pleasure pathways of women’s brains, whether they’re the mum or not? Babies are biologically designed to be so cute that you want to care for them, despite the sleepless nights.
Is baby care too parent-centric?
Too many baby care and children’s products are designed to appeal to parents, but not their offspring, says Sara Jones from DewGibbons + Partners
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Unilever Ventures invests in hair care brand Arey to drive longevity innovations
Read moreArey has also unveiled its first clinical trial in the Journal of Drugs and Dermatology, as well as announcing its newest launch, hair longevity serum Good Night, Grey
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Marketing
Lynx’s World Cup 2026 marketing campaign scored 7 billion in social reach. Here’s how…
Lynx, the deodorant brand owned by Unilever, took centrefield in 2026 with a World Cup advertising campaign that scored all the goals. Caroline Gregory, Global Brand Director at Lynx/Axe, reveals the highlights from the brand’s marketing season
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