It’s hard to think of anything softer or more delicate than a baby’s skin. And what’s more delicious than the smell of a newborn’s head, which is proven to trigger the pleasure pathways of women’s brains, whether they’re the mum or not? Babies are biologically designed to be so cute that you want to care for them, despite the sleepless nights.
Is baby care too parent-centric?
Too many baby care and children’s products are designed to appeal to parents, but not their offspring, says Sara Jones from DewGibbons + Partners
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Body Care
Dove targets younger shoppers with netflix partnership: limited edition bridgerton collection
Dove is joining forces with Netflix, Shondaland, and the globally acclaimed series Bridgerton for an exclusive limited-edition range, set to launch in January 2026 across UK grocery and high street retailers
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