Is baby care too parent-centric?

Published: 21-Jun-2017

Too many baby care and children’s products are designed to appeal to parents, but not their offspring, says Sara Jones from DewGibbons + Partners

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It’s hard to think of anything softer or more delicate than a baby’s skin. And what’s more delicious than the smell of a newborn’s head, which is proven to trigger the pleasure pathways of women’s brains, whether they’re the mum or not? Babies are biologically designed to be so cute that you want to care for them, despite the sleepless nights.

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