Inspired in the Deity of the Seas to challenge hair breakage

Published: 29-Sep-2023

Densinaria, hair strength and volume optimised through an enzyme-assisted extraction process

DensinariaTM is Provital's response to today’s consumers, who are looking for reliable solutions with a long-term approach with a touch of optimism and faith.

The new DensinariaTM is a natural active ingredient inspired by the resilience and strength of the Deity of the Seas, to extend the life of long hair.

A hair volume and strengthening active ingredient, enriched with arginine, and that comes from Palmaria palmata seaweed a well-known, healthy seaweed, revered for centuries for its nutritional value, and proposed for the first time for haircare.

DensinariaTM is an active ingredient, 100% of natural origin (ISO 16128) Halal certified, COSMOS and Vegan compliant, which addresses hair fibre resistance and split ends prevention with a well-valued ingredient, in line with consumers concerns. An ingredient with a restorative action from cortex to cuticle similar to keratin, thanks to an increased quantity of reconstructive biomolecules, such as proteins and peptides, obtained using an enzyme-assisted extraction process, that is exclusive to Provital. A painstaking process which optimises yield while minimising environmental impact, aligned with eco-conscious consumers.

DensinariaTM is suitable for use in cosmetic solutions both for men and women who are looking for a healthy and volumised mane for longer.

DensinariaTM prevents hair fragility and split ends in key moments in life such as post-partum period, menopause, periods of stress, anxiety or in cases of hair damage through intensive brushing, hair colour and heat.

Discover the multiple possibilities of Densinaria HERE.

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