Ilia Beauty has tapped the band Haim for a new campaign centered around its Super Serum Skin Tint SPF 40.
Members of the band – sisters Este, Danielle, and Alana Haim – appear in a 30 second film titled “Almost Ready”.
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In the clip, they can be seen getting ready to go out, and using Ilia Beauty’s best-selling Super Serum Skin Tint SPF 40 to speed things up.
At the end, the tagline “One Trio. Your Whole Routine” appears, along with “Makeup + Skin Care + SPF”.
Haim and Ilia’s partnership will appear across Ilia Beauty and Haim’s social channels, as well as Ilia Beauty’s website Iliabeauty.com.
The campaign, which marks Haim’s first beauty partnership, brings “an intragenerational lens to highlight Super Serum Skin Tint SPF 40”, Ilia Beauty said in a statement.
The Grammy Award-winning sisters, who are known for songs such as The Wire and Falling, are aged 40, 37 and 34.
“We have been longtime fans of Ilia, especially the Super Serum Skin Tint SPF 40," said Haim, adding that with make-up, skin care and SPF, the serum “has it all”.
“When we are on tour, we do our own make-up and we are pretty much always in a rush, so having products that are quick and easy is everything.
“We all go for pretty natural makeup looks, so the Skin Tint is perfect.
“It hides blemishes really well, but still lets our freckles show through.
Sasha Plavsic, Founder of Ilia Beauty said: “Skin Tint and Haim's relationship with it captures the essence of Ilia – creating make-up that makes your skin better, and your routine easier.”