How the celebrity hair plex trend created a booming new product category

By Sarah Parsons | Published: 1-Nov-2017
Hair Care Marketing

Thanks to Olaplex and the likes of Kim Kardashian a whole new hair care business was forged

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Beauty’s overconsumption problem and the movement tackling it

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The underconsumption in beauty movement is soaring due to societal, economical and environmental factors, creating a long term behavioural shift the industry cannot ignore

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Beauty’s overconsumption problem and the movement tackling it

The underconsumption in beauty movement is soaring due to societal, economical and environmental factors, creating a long term behavioural shift the industry cannot ignore
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Click here to find out more.
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