How the celebrity hair plex trend created a booming new product category

By Sarah Parsons | Published: 1-Nov-2017
Hair Care Marketing

Thanks to Olaplex and the likes of Kim Kardashian a whole new hair care business was forged

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Analysis: How are Gen Alpha navigating beauty in 2026?

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Socially and environmentally conscious by default, Gen Alpha are seeking playfulness and experiences from beauty. But drawn in by social media, parents also play a key role in helping them shape formative routines and healthy habits, as do brands

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Analysis

Analysis: How are Gen Alpha navigating beauty in 2026?

Socially and environmentally conscious by default, Gen Alpha are seeking playfulness and experiences from beauty. But drawn in by social media, parents also play a key role in helping them shape formative routines and healthy habits, as do brands
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Click here to find out more.
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