How oral care is brushing up on sustainability

By Jo Allen | Published: 25-Aug-2022

Cosmetics Business spotlights the new formats and materials making oral care more eco-friendly

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This article was originally published in the August issue of Cosmetics Business Trend Report

With 1.5 billion toothpaste tubes discarded globally every year, and the plastic used in those tubes taking 500 years to fully biodegrade, oral care is a category that drastically needed to clean up its sustainability act.

And while industry players agree that there is still a long way to go, the innovation that oral care brands are bringing to this area is undeniable.

From waterless toothpaste to biodegradable floss, product development is buzzing with fresh eco-solutions from new and established players.

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