![How beauty brands can navigate the media landscape in 2022](/article-image-alias/how-beauty-brands-can-navigate-the-3.jpg)
2020 and Covid-19 pandemic forced beauty brands to pivoted to online. As a result, a spike in online influencer activity and beauty chatter across all media outlets began.
But 2021 did not see the same outcome. Instead, online mentions, particularly on one digital platform, took a rapid decline.
So, how can beauty maximise their media presence in the modern day? Leonora Eckley, Marketing Director, mmi Analytics, explains.