The ton is abuzz as regal-themed Pure Beauty Awards opens for entries

Published: 7-Jun-2022

The Pure Beauty Awards is officially welcoming entries for its 21st year

Since its creation in 2001, the Pure Beauty Awards has grown to become an industry staple event for those working in cosmetics.

Now one of the most influential events, the awards celebrate the best in beauty launches in the UK market over the past 12 months.

The 21st edition of the awards is geared up to be the biggest year to date with a Regal Affair theme and a wealth of brand new categories tailored to the ever-growing industry.

New categories include sexual wellness, professional beauty and a hugely expanded male grooming category. Take a look at the full list of categories here.

Who should enter?

Beauty and personal care brands who are looking for a globally recognised seal of approval should enter. To qualify, the brand or product must have launched into the UK market between July 2021 - July 2022.

Shortlisted products will be featured in the September issue of Pure Beauty magazine before winners are voted for by Pure Beauty’s readers.

Winners are announced live during the ceremony which will take place on 27 October at 8 Northumberland Avenue, London where the Regal Affair theme will really be brought to life.

Think Bridgerton, The Gilded Age and Downton Abbey-esque attire to celebrate the evening in style! Want to be notified first when tickets go on sale? Sign up here.

How to enter

  • Review the award categories list before you start your entry along with the description for each category and choose the one(s) that suit your product best. To qualify, products must have launched between July 2021 and July 2022.
  • To enter, simply click here and fill out the entry form. Entering is very simple and help will be given at every stage.
  • Send us 1 full size product sample to:
    Pure Beauty Awards
    HPCi Media
    The Tanneries (Natraj)
    55 Bermondsey Street
    London, SE1 3XG

The event is thrilled to welcome Cygnia Logistics, Lavandi Talent, Orean Personal Care, Traackr, Just My Look, MMI and Epic Print as event sponsors.

To get your name among the sponsors, contact Trystan Hurley to discuss all opportunities at

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