Which dry shampoo brands are most popular with beauty press?

By Sarah Parsons | Published: 18-Dec-2019 Featured companies: mmi by CARMA
Hair Care Marketing

Did Batiste, Ouai, Living Proof, Bumble and Bumble or Sam McKnight claim the number one spot?

You need to be a subscriber to read this article.
Click here to find out more.

Dry shampoo has made a comeback with beauty journalists and influencers in 2019.

The number of British media platforms mentioning

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

Our mission is to help beauty companies increase awareness & conversion to deliver sales growth. We help brands to optimise the consumer journey and maximise their return on...
  • Companies:
  • Estée Lauder Companies
  • Church and Dwight
  • Unilever
  • Sachajuan
  • OUAI haircare
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

K18 on life under Unilever and global expansion plans

Read more
The biomimetic hair science brand’s CEO Suveen Sahib on being acquired by a beauty giant, expanding K18’s market reach and breaking into the styling category

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty's ‘Wicked’ winter is here, but can it last? The beauty industry is in the grips of Wicked-fever in the lead-up to the film’s release. But can the trend evolve into a timeless aesthetic, or will it last for just ‘one short day’
  2. Tyler the Creator to launch Golf le Fleur in UK The musician’s lifestyle brand will make its European debut on 2 December
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    The battle of the Christmas beauty adverts Christmas adverts have become big business for the beauty industry. But which brands have hit the mark this year with their holiday marketing?
  4. Lancôme lands singer Olivia Rodrigo as global brand ambassador The 21-year-old Grammy Award-winning artist will star in future campaigns for the L’Oréal-owned beauty brand
  5. Pure Beauty Global Awards: Entries open for 2025! The latest edition featuring revamped criteria and new categories is calling for entries

Relevant companies

See more

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

K18 on life under Unilever and global expansion plans

The biomimetic hair science brand’s CEO Suveen Sahib on being acquired by a beauty giant, expanding K18’s market reach and breaking into the styling category
Finance

Estée Lauder Companies and TikTok announce winners of The Catalysts Program

Emerging beauty brands Etia London, Loverboy Beauty and Ruka have been awarded US$250,000 and mentorship opportunities to grow their businesses
Hair Care

Unilever Prestige names Mary Carmen Gasco-Buisson CEO

The beauty and retail industry veteran joins the consumer goods business on 1 November and replaces former division head Vasiliki Petrou
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

The new era of high-tech dry shampoos

Dry shampoos are transforming from a mere styling aid to a comprehensive hair care solution, with scalp health, odour technology and sustainable applicators coming to the fore
Colour Cosmetics

Tom Ford Beauty taps Angelina Jolie for new lipstick campaign

The Golden Globe-winning actress fronts the luxury beauty house’s new 18-shade Runway Lip Color collection
Finance

Elon Musk's X sues beauty giant Unilever over advertising boycott: 'It's war'

The social media platform, formerly known as Twitter, said that the maker of Dove and Lynx is among a cohort of companies violating antitrust laws
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 7 beauty launches for July

Cosmetics Business rounds up the hottest beauty and fragrance launches which were released in July
Subscribe now