Burberry has named three-time Brit Award nominee Olivia Dean as the face of its Burberry Her fragrance collection.
Dean will front a new campaign for the Coty-owned brand, set to launch in January 2026, as it supports the latest release in the Her collection.
The East London-born singer-songwriter’s blend of genres resonated with the brand, who believe her “nostalgic and modern” sound is reflective of the scent.
“When Burberry Beauty first reached out, I was so excited,” said Dean.
“As a British artist, I have always admired what Burberry represents.
“It is such an iconic brand with an incredible heritage, yet it still feels young, fresh and modern.”
The brand said Dean brings an “exciting new energy” to Burberry Her, noting her “effortless style, creative spirit and fearless individuality.”
“I am a huge fan of fragrance and love the way it can capture a moment or evoke a memory,” said Dean.
“So, to be part of that story and represent a fragrance that celebrates individuality and self-expression is a dream come true.
“I feel very lucky and honoured to be the face of Burberry Her and I cannot wait for everyone to see the new campaign in January."
Luxury fashion house Burberry reclaimed its fragrance and beauty business from Inter Parfums in 2012.
Burberry then went on to partner with Shiseido’s Beauté Prestige International and divest some of its distribution rights in France, Spain and the US.
In 2017, Coty acquired the global licence rights for Burberry Beauty’s fragrances, cosmetics and skin care in a £130m deal.
Coty has since been responsible for the development, manufacture and distribution of the full range of Burberry Beauty products globally.