Pure Beauty

Has Christmas come early for Britain's beauty retailers?

By Sarah Parsons | Published: 13-Nov-2020

Findings by Superdrug indicate that shoppers are hunting for festive gifts earlier than ever

British high street chain Superdrug claims that 'Christmas has come early' as consumers shop for gifts earlier than ever.

The beauty retailer said its website has seen a significant increase in online traffic and early Christmas sales boost with shoppers looking for festive cheer during the UK's second coronavirus lockdown.

Shoppers could also be

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