The US is the leading contributor to the global hair care market, accounting for $11.96bn in 2015 according to Euromonitor. Considering the maturity of this category, it continues to achieve reasonable value growth, rising by 2% last year and driven by strong sales in conditioners, a sector which grew by 5% for the second consecutive year.
Hair care, US 2016
Sales of conditioners, and styling products for black consumers propelled the US hair care market in 2015
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Exclusive: TRESemmé named signature hair care brand of The Devil Wears Prada 2
Read moreThe Unilever-owned hair care brand has unveiled a ‘cultural moment’ collaboration with 20th Century Studios’ upcoming movie, The Devil Wears Prada 2, stating it ‘provides a compelling platform to connect with our audience in a meaningful way’
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Hair Care
Exclusive: TRESemmé named signature hair care brand of The Devil Wears Prada 2
The Unilever-owned hair care brand has unveiled a ‘cultural moment’ collaboration with 20th Century Studios’ upcoming movie, The Devil Wears Prada 2, stating it ‘provides a compelling platform to connect with our audience in a meaningful way’
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Colour Cosmetics
Why beauty brands are shining a spotlight on their communities in 2026
Models and celebrities are being pushed to the side as beauty and wellness brands put their consumers at the forefront of marketing campaigns in an effort to build trust, loyalty and relationships with their community
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