It has been near-on impossible to swipe through social media and not see clips from Gwyneth Paltrow’s explosive ski crash lawsuit.
The actress – who was accused of causing injury to Terry Sanderson during a ski collision at the Deer Valley ski resort in 2016 – has pleaded her defence in a Utah court over the past few weeks.
The Marvel star emerged victorious on 30 March 2023, with the court finding Paltrow not liable and awarding her US$1 in damages.
The media circus surrounding the trial seems to have benefited Paltrow’s wellness business Goop.
Google searches for 'Goop' skyrocketed 195% worldwide just hours after Paltrow won her case, found analyst Japan 101, almost tripling the average volume in one day.
Influencer content mentioning Goop across all social media platforms also soared 60% during February to March, found influencer marketing software Traackr, while engagement increased 382%.
A 266% boost in influencers mentioning ‘Gwyneth Paltrow’ was also reported during this period, as well as a 644% increase in engagements and 4,714% boost in video views.
Paltrow’s personal social media profiles remained stable throughout the trial, added Traackr, with average engagement rate and audience growth remaining the same.
“It does not appear that she has lost a significant amount of followers or lost the interest of her followers,” Evy Lyons, CMO of Traackr, told Cosmetics Business.
“Posts about the lawsuit have high engagement and video views, but Gwyneth is often in the news for different reasons.
“Just in the past month, her appearance on the podcast The Art of Being Well went viral when she shared insights on her wellness routine.
“Therefore, it is hard to delineate which cultural moments are having the biggest impact.”
The Goop buzz is unsurprising when curiosity surrounding the case exploded online.
‘Gwyneth Paltrow trial explained’ has 885 million views on video sharing platform TikTok so far, while ‘Gwen is innocent’ has 26.5 million.
‘Goop’ currently has 102.9 million views on the platform.
Google searches for The Goop Lab With Gwyneth Paltrow – a Netflix documentary where the star and her Goop team explore wellness topics such as psychedelics – have also increased 70% over the past week.
Paltrow founded Goop in 2008 as a newsletter and soon developed into an e-commerce platform that sells beauty, wellness and fashion products.
The company promotes wellness culture and pseudoscience in mainstream adoption.
