Gwyneth Paltrow's ski crash trial has been good for her wellness brand Goop. This is why

By Amanda May | Published: 3-Apr-2023
Media Analysis Wellness

All press is good press, right? This is the case for the Marvel actress, with searches for her wellness brand growing 195% after lawsuit win

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It has been near-on impossible to swipe through social media and not see clips from Gwyneth Paltrow’s explosive ski crash lawsuit.

The actress – who was accused of causing injury to Terry Sanderson during a ski collision at the Deer Valley ski resort in 2016 – has pleaded her defence in a Utah court over the past few weeks. 

The Marvel star emerged victorious on 30 March 2023, with the court finding Paltrow not liable and awarding her US$1 in damages.  

The media circus surrounding the trial seems to have benefited Paltrow’s wellness business Goop.

Google searches for 'Goop' skyrocketed 195% worldwide just hours after Paltrow won her case, found analyst Japan 101, almost tripling the average volume in one day.

Influencer content mentioning Goop across all social media platforms also soared

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