Why liquid supplements are a strategic addition to your brand’s portfolio - Backed by TOSLA’s Manufacturing Expertise

Published: 2-Dec-2024

One of the most promising avenues for growth on the market today is supplements—a category at the intersection of beauty and wellness. For forward-thinking brands looking to stay ahead of the curve, liquid nutricosmetics represent a high-growth opportunity that meets the demands of modern consumers and drives long-term profitability, making TOSLA Nutricosmetics your ideal innovation partner for 2025!

Consumer interest in wellness from within has been steadily increasing, driven by the rise of a holistic approach and the growing understanding of the gut-mind-skin connection. According to the Mintel 2025 Global Beauty and Personal Care Trends report, beauty is no longer skin deep. Consumers are increasingly looking for products that enhance their well-being from the inside out, focusing on health-focused ingredients like collagen, antioxidants, and other skin-nourishing compounds. 
 
Liquid supplements are uniquely positioned to capture this demand. Unlike traditional formats like powders and pills, liquids offer superior palatability and ease of use—all factors that improve consumer sensory experience and repeat purchases. 
 
Ingestibles offer real business value. One of the most compelling arguments for including them in your portfolio is their ability to drive customer retention. Unlike skincare products that may be used sporadically, the aforementioned are typically consumed daily, making them a highly habit-forming category. At TOSLA, they’ve seen evidence that customers purchase liquid nutricosmetics 10 to 12 times a year, with a retention rate of over 60%. So, the implications are clear: By incorporating liquid nutricosmetics into your portfolio, you’re creating a recurring revenue stream that enhances long-term profitability. 
 
Additionally, sustainability is no longer an optional feature but a baseline expectation. As highlighted in the Mintel report, consumers are paying closer attention to the environmental impact of their beauty products. TOSLA has integrated B Corp practices into its manufacturing processes, ensuring that our liquid formats are effective and sustainable. 
 
The answer to your 2025 success lies in innovation that evolves with consumer preferences. With TOSLA Nutricosmetics as your 2025 innovation partner, you gain access to sustainable practices, patented technology, and combine your very own branding with their expertise.

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