Lancôme hosts The Circle of Longevity MD pop-up in New York

By Alessandro Carrara | Published: 1-May-2026
Ingredients Marketing

The L'Oréal-owned skin care brand’s one-day event will promote Lancôme’s mission to be a leader in longevity science, with a focus on educating consumers about the skin ageing journey

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Lancôme is hosting a one-day pop-up to highlight its investment and innovations in longevity science and promote its skin care range, Absolue Longevity MD.

The Circle of Longevity MD pop-up, taking place today (1 May) in New York, US, has been designed as an immersive space focused on education, personalised diagnostics, and exclusive longevity-focused facial protocols.

The L'Oréal-owned brand’s event will also include a panel talk starring board-certified medical doctors and recently appointed global ambassadors Demi Moore and Zoe Saldaña.

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The inspiration for the pop-up is to promote Lancôme’s mission in being a leader in longevity science, but to also educate consumers on their ageing journey, Global Brand President of Lancôme, Vania Lacascade, told Cosmetics Business.

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