Giorgio Armani Beauty expands Power Fabric Longwear foundation range

By Becky Bargh | Published: 8-Jan-2019

Two years after debuting the initial foundation, the brand has released a new concealer product

Giorgio Armani Beauty expands Power Fabric Longwear foundation range

Beauty arm of Italian fashion house Giorgio Armani has added a new product to its Power Fabric foundation range, two years after its debut.

Power Fabric High Coverage Stretchable Concealer (£32) is designed to help blur away imperfections with a high-coverage, matte finish.

Available in six light shades, ten medium shades and 14 dark shades, the formula is said to blend easily onto skin with a high concentration of pigments.

Meanwhile, its blend of non-volatile oils, semi-volatile solvents and volatile solvents are said to give the product long lasting wear.

Fronting the marketing campaign are four of the brand’s ambassadors, actress Elaine Zhong and models Barbara Palvin, Madison Rian and Greta Ferro.

The concealer will be available from February across the UK and via armanibeauty.co.uk

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like