This article was originally published in the Sun Care Trend Report. Receive your copy here
Gen Alpha’s beauty debut landed almost like a surprise drop. The bold and sudden entry of this cohort – born between 2010 and 2024 – revealed to the beauty industry a new group of engaged, enthusiastic shoppers with unique needs and a growing appetite for personal care.
The demographic has not only captured the attention of beauty brands, it has driven a rise in launches of new, dedicated Gen Alpha brands. Sun care specifically, is a category ripe with opportunity, as brands are focusing efforts on skin barrier protection and competing to be the leading authorities on SPF for beauty’s newest cohort.
“Gen Alpha are currently establishing skin care habits that could last a lifetime. They are also the first generation to have access to next-gen sun care products that hybridise sun protection and skin care or make-up when establishing these habits,” says Georgia Stafford, Senior Analyst at Mintel.
“Therefore, the biggest opportunity for brands in the Gen Alpha sun care market is to secure sun care as a daily essential for the generation and establish long term usage and brand loyalty.”
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.