Primed for growth? Rare Beauty and Chanel hint at fragrance primers being the next big opportunity

By Lynsey Barber | Published: 4-Aug-2025
Fragrance

Rare Beauty and Chanel have both debuted products specifically designed as a base for boosting the strength and length of its fragrances. Cosmetics Business explores the nascent trend for fragrance primers

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Applying fragrance might have been best described as “one-and-done” just a few years ago – a simple spritz of a signature scent and you’re ready to go.

But with scent layering having already come to the fore, the world of fragrance could soon gain another level of complexity – fragrance primers

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