Estée Lauder Companies announces sustainable packaging deal with Albéa and SABIC
The US beauty brand owner has launched the partnership with luxury skin care brand Origins
Estée Lauder Companies (ELC) has unveiled a new partnership with chemical manufacturing company SABIC and packaging supplier Albéa to develop recycled tube packaging.
From 2021, ELC-owned Origins will use post-consumer mixed plastics for its Clear Improvement Active Charcoal Mask tube.
ELC has not confirmed what other Origins packaging will be a result of the deal with SABIC and Albéa.
The move is a part of the conglomerate's sustainable packaging goals, which includes increasing the amount of post-consumer recycled material in its packaging by up to 50% by 2025.
The Origins brand is aiming for at least 80% of its packaging to be recyclable, refillable, reusable, recycled or recoverable by 2023.
Francesca Damato, Origins VP of Global Marketing and Product Development, said: "Together, we have an exciting opportunity to define how the prestige beauty industry can create sustainable, attractive packaging solutions that please both consumers and the planet.
"This is a significant first step in the transition towards a circular economy, helping to close the loop on plastic waste.”
Stéphane Barlet, VP of Sales at Albéa Americas, added: "This breakthrough with Origins, ELC and SABIC is an industry first – paving the way for the use of advanced recycled, post-consumer waste into prestige beauty packaging thanks to an innovative source of high-quality resins.
“This co-development also highlights the importance of partnership and audacity across the value-chain, which is crucial to accelerate the transition to recyclable and reusable packaging."