Brands from Estée Lauder Companies take the top five slots in the mobile category in the latest index of beauty brands from market research company L2 Thinktank.
Estée Lauder brands dominate mobile category
Lauder offers a 'cohesive mobile experience'
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Inside the modern beauty discovery dilemma and how brands can beat it
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Retail
The Ordinary takes swipe at ‘overinflated language’ used to sell beauty via global pop-up
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Colour Cosmetics
Clinique partners with Crayola on ‘fun’ campaign for Chubby Sticks expansion
The Estée Lauder Companies-owned beauty brand is betting big on nostalgia, adding new additions to its 29-year-old Chubby Sticks franchise and marking the occasion with a playful partnership with art supplies maker Crayola