Brands from Estée Lauder Companies take the top five slots in the mobile category in the latest index of beauty brands from market research company L2 Thinktank.
Estée Lauder brands dominate mobile category
Lauder offers a 'cohesive mobile experience'
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Marketing
Estée Lauder Companies to scale GEO and AI marketing with Profound partnership
Read moreThe beauty giant has partnered with artificial intelligence (AI) marketing platform Profound to scale the presence of its brands, such as MAC Cosmetics and Jo Malone London, across AI search platforms globally
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Colour Cosmetics
MAC Cosmetics launches ‘We All Wear MAC’ campaign with celebrity cast
The global campaign from MAC Cosmetics spotlights authentic skin as it marks the launch of Studio Radiance Skin Tint Stick and Studio Radiance Serum-Powered Cushion Foundation, starring artists Doja Cat and Rhea Raj, Love Island USA star Olandria and Olympic gold medalist Masai Russell, among others
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Ingredients
Exclusive: Jo Malone London breaks into dog grooming with Orange & Cedarwood Dog Shampoo
The Estée Lauder Companies-owned fragrance house has teamed up with British pet care brand WildWash to create Jo Malone London x WildWash Orange & Cedarwood Dog Shampoo, which is fronted by Brand Ambassador Tom Hardy and his French bulldog Blue
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Fragrance
Opinion: Does Jo Malone London’s Fortnite collaboration deliver on its Gen Z marketing potential?
Jo Malone London has brought its newly launched Sea Salt & Bergamot collection to video game Fortnite. Cosmetics Business’ resident gamer Alessandro Carrara delves deep into the collaboration, answering all of your burning questions around this bold new marketing choice
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Fragrance
Jo Malone London debuts first gaming collaboration with Fortnite to promote Sea Salt & Bergamot
The Estée Lauder Companies-owned fragrance brand is bringing its newly launched Sea Salt & Bergamot collection, inspired by the wild waters of the British coast, to new audiences via a new partnership within the Fortnite Creative sandbox, a separate non-violent game mode found within Epic Games’ ‘Battle Royal’ shooter video game