Brands from Estée Lauder Companies take the top five slots in the mobile category in the latest index of beauty brands from market research company L2 Thinktank.
Estée Lauder brands dominate mobile category
Lauder offers a 'cohesive mobile experience'
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
MAC Cosmetics taps ‘fearless’ Chappell Roan to front 2026 Viva Glam campaign
Read moreSinger and ‘camp icon’ Chappell Roan is the face of MAC Cosmetics Viva Glam charitable initiative, fronting a three-piece limited edition lipstick collection, with the make-up giant donating 100% of sales to organisations championing equality
Trending Articles
You may also like
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
MAC Cosmetics taps ‘fearless’ Chappell Roan to front 2026 Viva Glam campaign
Singer and ‘camp icon’ Chappell Roan is the face of MAC Cosmetics Viva Glam charitable initiative, fronting a three-piece limited edition lipstick collection, with the make-up giant donating 100% of sales to organisations championing equality
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Colour Cosmetics
The untold story of… Clinique’s Almost Lipstick Black Honey
With seven Clinique Black Honey Lipsticks sold every minute globally, the Estée Lauder Companies-owned brand reveals how its 55-year-old sheer berry balm has remained a category-defining make-up item in Cosmetics Business’ ‘Untold Story’ series
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Skin Care
The Ordinary spotlights New York City transit problem with free bus shuttle service
The skin care brand’s latest stunt aims to provide a ‘solution’ to a New York City transportation pain point, running a free express shuttle from Williamsburg’s Domino Park to Prospect Park in Brooklyn to cut the usual commuting time in half
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Marketing
Inside the modern beauty discovery dilemma and how brands can beat it
Beauty shoppers are not lacking options but relevance, argues Ayesha Mace, Senior Beauty Manager at Pinterest UK. The social media whizz reveals how visual search can tackle this issue, creating more personal journeys that blend inspiration and commerce
You need to be a subscriber to read this article.
Click here to find out more.
Click here to find out more.
Retail
The Ordinary takes swipe at ‘overinflated language’ used to sell beauty via global pop-up
The Ordinary’s grocery store experience, taking place in six cities globally, claims to reveal the ‘buzzwords and tactics’ brands use to justify inflated prices, stating: ‘if beauty mark-ups were applied to everyday groceries, we would never stand for it’