Estée Lauder brands dominate mobile category

Published: 2-Feb-2015
Marketing

Lauder offers a 'cohesive mobile experience'

You need to be a subscriber to read this article.
Click here to find out more.

Brands from Estée Lauder Companies take the top five slots in the mobile category in the latest index of beauty brands from market research company L2 Thinktank.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Estée Lauder Companies
  • L2
See more

You may also like

Finance

Estée Lauder Companies and TikTok announce winners of The Catalysts Program

Read more
Emerging beauty brands Etia London, Loverboy Beauty and Ruka have been awarded US$250,000 and mentorship opportunities to grow their businesses

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  3. Rihanna’s Fenty Beauty debuts first gamer-inspired make-up collection The entrepreneur has created an exclusive range in collaboration with Netflix’s Arcane, a television show based on Riot Games’ League of Legends video game
  4. Pure Beauty Global Awards: Entries open for 2025! The latest edition featuring revamped criteria and new categories is calling for entries
  5. Rhode to launch first pop-up shop in London Visitors will have a chance to get a first look at the Rhode Barrier Butter

Upcoming event

Cosmoprof India 2024

5-7 December 2024 | Mumbai, India See all

You may also like

Finance

Estée Lauder Companies and TikTok announce winners of The Catalysts Program

Emerging beauty brands Etia London, Loverboy Beauty and Ruka have been awarded US$250,000 and mentorship opportunities to grow their businesses
Colour Cosmetics

Tom Ford Beauty taps Angelina Jolie for new lipstick campaign

The Golden Globe-winning actress fronts the luxury beauty house’s new 18-shade Runway Lip Color collection
Finance

Estée Lauder Companies and TikTok team up to launch incubator programme

Two beauty industry ‘storytellers’ will get the chance to win $250,000 in financial backing
Colour Cosmetics

The visionary behind Victoria Beckham Beauty and Tom Ford is launching her own brand

Sarah Creal Beauty was created by the former Estée Lauder executive as an aspirational make-up line for women over 40
Marketing

MAC Cosmetics refreshes Viva Glam campaign for 30th anniversary

The make-up brand has named Kim Petras as the charity campaign's face and renamed the iconic lipsticks
You need to be a subscriber to read this article.
Click here to find out more.
Finance

Exclusive: The biggest beauty brands of 2024 revealed

Which cosmetics brand is this year’s most valuable? And why has the overall value of the top 50 players in beauty declined?
Skin Care

La Mer names Taiwanese singer Jay Chou as first male ambassador

The ‘Mojito’ singer will promote the luxury skin care brand’s The Treatment Lotion and The Hydrating Infused Emulsion in his first campaign
Subscribe now