American Crew, the male grooming brand, has announced a new partnership with Elvis Presley, crowning the star “The King of Men’s Grooming”. The brand is releasing a new line of special edition products to celebrate the collaboration, all with labels featuring Presley. The range includes Fiber, Pomade, Forming Cream, Grooming Cream, Molding Clay and Defining Paste.
David Raccuglia, American Crew Founder, commented: “Men around the world owe a debt to Elvis Presley. He showed us that it’s not just what you have to say, but how you say it. He made success and change seem effortless, and used his voice and looks to make a statement to the world. Elvis is the ‘original cool’ and America Crew wants every guy out there to know that each of us has the power to define ourselves and make a difference.”
Priscilla Presley added: “Elvis was very particular about his hair. His hairstyle was part of his rebellion and individuality and he was always in search of the best hair products. Believe me, I know.”