Elie Saab is launching its first-ever male fragrance as the brand looks to develop a “global masculine refillable pillar” of the business.
Elie Saab L’Homme is a contemporary woody aromatic refillable eau de parfum described as the “alter ego” to the maison’s hero women’s fragrance, Le Parfum.
This is the luxury brand’s first entry into male fragrance sphere, having created perfumes for women since 2011.
Serbian model Aleksa Gavrilovic, who has walked the catwalk for some of the world’s leading luxury brands, has also been chosen to be the face.
“This first fragrance is a statement – the vision of what masculinity stands for [at] the Elie Saab brand,” Nathalie Helloin Kamel, CEO Prestige Fashion & Luxury Division at Give Back Beauty, which has the fragrance licence for Elie Saab, told Cosmetics Business.
“[Elie] had been thinking about launching a men's fragrance for a long time, and the market for
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