Tommy Hilfiger is reentering prestige women’s fragrance for the first time in more than a decade with new scent Tommy Hilfiger Freedom.
The apparel and fragrance brand, licensed by Give Back Beauty, has teamed up with Grammy-nominated singer Camila Cabello to bring the fragrance to life, with Cabello joining the brand as its latest Global Ambassador.
“Tommy Hilfiger Freedom is the new fragrance for women that embodies a confidence to live authentically, as your true self,” Robin Mason, President – Lifestyle Brands, Give Back Beauty, told Cosmetics Business.
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“It also introduces a new olfactive direction for the brand, ‘clean amber’, which combines bright, juicy lychee with luminous magnolia blossom and air vanilla blue, to create a scent that feels fresh and timeless.”
Cabello fronts the campaign film, directed by Gordon von Steiner, which is said to pay tribute to the legacy of Tommy Hilfiger’s previous fragrances.
“The campaign is anchored by a he
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