Pure Beauty

Elemis inks Ulta retail deal and plans to triple US business

Published: 16-Jul-2018

The British beauty brand will launch into 300 Ulta stores with a long-term view of tripling its US business

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Elemis has signed a deal with its first specialty beauty retailer in the US.

The British beauty brand will roll-out into 300 Ulta stores this month and online at ulta.com, with a long-term vision of tripling its US business.

Coinciding with the expansion, the brand has appointed Co-founder Noella Gabriel to the role of President, with responsibility for driving US growth and performance.

Speaking to Cosmetics Business, Gabriel said: "While we know that US consumers express excitement for British brands, since the principles of the two regions broadly align, we also know that,

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