Elemis has signed a deal with its first specialty beauty retailer in the US.
The British beauty brand will roll-out into 300 Ulta stores this month and online at ulta.com, with a long-term vision of tripling its US business.
Coinciding with the expansion, the brand has appointed Co-founder Noella Gabriel to the role of President, with responsibility for driving US growth and performance.
Speaking to Cosmetics Business, Gabriel said: "While we know that US consumers express excitement for British brands, since the principles of the two regions broadly align, we also know that,
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