Dior’s new J'adore L'Or is the latest innovation from perfumer Francis Kurkdjian

By Alessandro Carrara | Published: 17-Aug-2023

The perfume’s primary scent notes include orange blossom absolute, jasmine grandiflorum and centifolia rose

Dior has launched its new J'adore L'Or fragrance, created by master perfumer Francis Kurkdjian.

The perfume is an innovation on the luxury fashion house's original J'adore flanker launched in 1999, which has now been reimagined to have a softer and warmer scent type. 

Ingredients include orange blossom absolute, which Dior said lends the fragrance an elegant and feminine fullness.

Jasmine grandiflorum, meanwhile, has been combined with almond, mango and banana to add a fruity and floral quality to the EDP.

Rounding off the perfume is centifolia rose, which adds a potent rose fragrance that Dior said further solidifies the perfume’s focus on femininity.

A 50ml bottle is available to purchase on dior.com for £144.

"I wanted to move from the aura of J'adore to the gold of J'adore,” said Kurkdjian, Director of Dior Fragrance Creation.

“I wanted to give this floral signature accents of purity by exaggerating the contours of the flowers, to bring out all their nuances and define a new texture, like enveloping liquid gold.”

The new EDP has also innovated on the J’adore range’s traditional packaging theme, foregoing the wrapped necklace design in favour of a textured sheet of metal going around top of the bottle.

“Its headdress-style lid crafted in metal and glass is like a true talisman, to be treasured over time as it captures new ‘drops of fragrance’,” Dior said in a statement. 

The J'adore L'Or fragrance launch comes after Kurkdjian was appointed by Christian Dior Parfums to lead its creative direction in 2021.

The brand, whose fragrance licence is owned by French cosmetics giant LVMH, previously worked the Armenian perfumer in developing its Eau Noire and Cologne Blanche scents.

Kurkdjian continues to helm his eponymous business Maison Francis Kurkdjian, which is also part of the LVMH brand roster.

He co-founded the fragrance house with his business partner Marc Chaya in 2009.

Kurkdjian is best known for creating the men's fragrance Le Male for Jean Paul Gaultier in 1995 and Baccarat Rouge in January 2016.

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