Cosmetics texture: The element of surprise

By John Woodruff | Published: 20-Sep-2022 Featured companies: Lubrizol Beauty Croda Beauty Clariant Personal Care Stephenson Group Lucas Meyer Cosmetics by Clariant
Ingredients

While texture has always been of importance to the cosmetics industry, transformational, experiential products that surprise and delight can elevate your product offer above the competition, as John Woodruff explains

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Cosmetics have always been about texture; if a cosmetic is not pleasant to apply it will soon be abandoned. However, partly driven by the wish to supply more sustainable products, we are now seeing items that are transformed at the point of use. This article will look at some of the ingredients that make surprising textures.

IFF-Lucas Meyer names products that change form ‘chameleon textures’ and defines them as innovative textures to meet consumers’ expectations in terms of surprise as they change state or colour upon application or with water. In its brochure, ‘Abracadabra’, available online, it shows products already marketed that are foams-to-oil, gel-to-oil, clay-to-foam and black-ink-to-white-emulsion, and presents some example formulations.

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Featured companies

Lubrizol Beauty and Personal Care is the specialist division of Lubrizol Life Science (LLS) an essential product design, development and manufacturing partner to reputable... We are a global specialty ingredient supplier to the beauty and personal care industry, dedicated to meeting evolving consumer needs along with our commitment to sustainability... Clariant offers an extensive range of naturally derived ingredients, blending advanced science with a commitment to responsible sourcing. Discover our innovative solutions and... At Stephenson we manufacture extruded, syndet, melt and pour soap bases and naturally derived polyglyceryl esters for skin care, cosmetic and hair care businesses. But it’s...
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