Cosmetics Business reveals the 5 biggest hair care trends in new report

Published: 6-Oct-2020

Hair care is breaking new ground: the ‘skinification’ of hair is speeding up and its role in self-care has been elevated. What’s next for beauty’s trending category?

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Report introduction: At a glance

What's in this report?


Top 5 insights:

1. Skin care for the scalp

2. DIY hair colour

3. Luxury through recession

4. Gaining from hair growth

5. Switching up masks

Country highlights


Global value & growth, 2020

Key challenges addressed

While many beauty sectors have been hit hard by Covid-19 and ongoing social distancing measures, hair care has remained in good condition, benefiting from the acceleration of self-care and DIY trends due to salon closures.

Products such as box hair dyes, masks and treatments experienced an unprecedented boom as consumers took colour and care into their own hands. Nevertheless, analysts indicate concern for the longer-term health of certain parts of the category.

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