Cosmetics Business reveals the 5 biggest hair care trends in new report

Published: 6-Oct-2020 Featured companies: The Red Tree Consultancy Bespoke Advantage
Media Hair Care Marketing

Hair care is breaking new ground: the ‘skinification’ of hair is speeding up and its role in self-care has been elevated. What’s next for beauty’s trending category?

You need to be a subscriber to read this article.
Click here to find out more.

Report introduction: At a glance

What's in this report?

Introduction

Top 5 insights:

1. Skin care for the scalp

2. DIY hair colour

3. Luxury through recession

4. Gaining from hair growth

5. Switching up masks

Country highlights

Outlook

Global value & growth, 2020

Key challenges addressed

While many beauty sectors have been hit hard by Covid-19 and ongoing social distancing measures, hair care has remained in good condition, benefiting from the acceleration of self-care and DIY trends due to salon closures.

Products such as box hair dyes, masks and treatments experienced an unprecedented boom as consumers took colour and care into their own hands. Nevertheless, analysts indicate concern for the longer-term health of certain parts of the category.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

Featured companies

The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled... Bespoke Advantage is a London-based consultancy, with over 60 years combined experience, specialising in supporting our international client base in developing and building...
  • Companies:
  • L'Oreal
  • Euromonitor International
  • Johnson and Johnson
  • Space NK
  • Kantar
  • Mintel International Group
  • Philip Kingsley Products
  • Henkel
  • Omorovicza Cosmetics
  • NPD Group
  • WGSN
  • Knight and Wilson
  • Drunk Elephant
  • Sunday Riley Modern Skincare
  • KeraHealth
  • Supernova
  • Function of Beauty
  • Josh Wood Colour
  • Bleach London
  • Monpure London
  • Planet Friendly Beauty
  • The Inkey List
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Year in review: 2024’s top beauty stories and highlights

Read more
A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom

Trending Articles

  1. Chanel N°5 unveils new campaign starring Margot Robbie and Jacob Elordi Margot Robbie succeeds Marion Cotillard as the new face of fragrance
  2. Matilda Djerf responds to toxic workplace allegations The influencer says she was ‘not ready’ to lead Djerf Avenue but takes responsibility for toxic workplace environment
  3. Cosmetics Business predicts 5 top beauty trends of 2025 in new report Preventative skin care, eyeshadow's bold return, beauty's big rebellion and more: we reveal how beauty will evolve in 2025
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Matilda Djerf scandal and what the fallout means for brand partnerships The influencer and brand owner is facing allegations of bullying, creating toxic workplace environments and fat-phobia
  5. Hailey Bieber’s Rhode taps Matilda Djerf for festive lip collaboration The Swedish influencer fronts the campaign for the beauty brand’s first shimmery Peptide Lip Treatment Peppermint Glaze

Relevant companies

See more

Upcoming event

Launch Lab: Future-Forward Cosmetics – Beyond Packaging 2025 - WEBINAR

17 January 2025 See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Year in review: 2024’s top beauty stories and highlights

A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom
Skin Care

The Inkey List unveils ‘hydrating’ billboard to push new skin care campaign

The UK-based activation features an interactive tap which dispenses The Inkey List's Hyaluronic Acid Serum in a bid to promote the British brand's hydration messaging
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Sephora tops Traackr’s most influential beauty brands list for 2024

The influencer platform has unveiled its top 25 US beauty brands of 2024, with Rare Beauty, L’Oréal and CeraVe also ranking highly
Retail

Space NK continues expansion with Milton Keynes store

The UK retailer’s new 1,721sqft store opens amid plans to open more locations in Bluewater and elsewhere in 2025
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 8 beauty launches to wrap up November

Cosmetics Business rounds up the hottest launches at the end of November including a new lip balm from Starface and a festive make-up bundle from BPerfect cosmetics
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

YSL Beauty raises awareness of intimate partner violence via livestream

The L’Oréal-owned brand is hosting a livestream to discuss the current state of IPV and outline the necessary steps to engage young people in the fight against it
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The untold story of YSL Beauty’s Touche Éclat Illuminating Pen

The L’Oréal-owned brand reveals how its 32-year-old pen became, and has remained, a category-defining make-up item in Cosmetics Business’ ‘Untold Story’ series
Subscribe now