Cosmetics Business reveals the 5 biggest future-facing colour cosmetics trends in new report

Published: 10-Aug-2020 Featured companies: The Red Tree Consultancy Bespoke Advantage
Media Colour Cosmetics Marketing

Colour cosmetics is experiencing its toughest time in years, but by focusing on digital transformation, brands can usher in a radically new future

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Report introduction: At a glance

What's in this report?

Introduction

Top 5 insights:

1. Accelerating e-commerce

2. Virtual try-on tech

3. On the rise

4. Content creation

5. Make-up beyond the mask

Country highlights

Outlook

Colour cosmetics: Top 5 countries by size, 2019

Source: Euromonitor International

Source: Euromonitor International

Within beauty, colour cosmetics can be singled out as not only the category that has suffered more than others during the Covid-19 pandemic, but as the category that was struggling before it even hit.

“Colour cosmetics was already witnessing subdued demand pre-crisis, as consumers increasingly adopted a ‘skin first, make-up later’ attitude, whereby a good skin care routine could avoid the need for make-up altogether,” says Gabriella Beckwith, Senior Beauty and Fashion Research Analyst at Euromonitor International.

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Featured companies

The Red Tree is the UK's leading international beauty brand consultancy. We develop and steer your ideas, challenge your thinking, and deliver results. We have an unparalleled... Bespoke Advantage is a London-based consultancy, with over 60 years combined experience, specialising in supporting our international client base in developing and building...
  • Companies:
  • L'Oreal
  • Estée Lauder Companies
  • Euromonitor International
  • Louis Vuitton Moet Hennessy
  • Seen Group
  • Kantar
  • Mintel International Group
  • Puig
  • Feelunique
  • Too Faced
  • Walgreens Boots Alliance
  • NPD Group
  • Ulta Beauty
  • Benefit Cosmetics
  • Nails inc
  • ASOS
  • e.l.f. Beauty
  • Charlotte Tilbury
  • Perfect Corp
  • Pat McGrath Labs
  • Daxue Consulting
  • Glossier
  • Tribe Dynamics
  • Revolution Beauty
  • Uoma Beauty
  • Cherry Pick
  • Il Makiage
  • ByteDance
  • Money
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