How biotechnology can help develop high-performance conditioning polymers

Published: 25-Mar-2024

IFF’s Alexandra Schuler discusses the consumer-centric journey to develop IFF’s Aurist AGC

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There are many definitions of sustainability out there. One that particularly resonates is articulated by former Norwegian Prime Minister Gro Harlem Brundtland. She defines sustainability as “meet[ing] the needs of the present without compromising the ability of future generations to meet their own needs”.

In the dynamic landscape of beauty and personal care, one might ask what are the needs of the present, and how can we navigate this journey without compromising future generations?

In this article, IFF tells a story about a transformative novel skin and hair conditioning biopolymer whose developmental journey centred around the consumer, ensuring a sustainable legacy for both the present and the future.

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