Elevating Gattefossé ingredients in high-performance makeup formulations
With the launch of Emulium® Illustro in 2019 - a water-in-oil emulsifier that is highly compatible with pigments and UV filters - Gattefossé had already set foot in the world of pigmented formulations. Since then, following the recruitment of experienced people in the field, more efforts have been put to study the compatibilities and possibilities of Gattefossé’s ingredients in color cosmetics.
Many makeup formulas and presentations to showcase latest trends have been developed to better inspire clients, share technical tips, and give them keys to success.
“Makeup formulation, although it’s a full-blown expertise, is incredibly interesting thanks to the creativity it requires. After the rise of naturality in skincare, brands started to embrace this trend in color cosmetics too, despite the challenge it represents. The lab team has developed a strong expertise in makeup over the years and is ready to support customers in their transition to natural makeup”, explains Lysiane Teyssier, Product Marketing Leader - Texture Ingredients & Personal Care Applications.
A new kit composed of 13 colored formulas
This new collection unveils 13 formulas that will for sure meet everyone’s needs: from face and eyes, to lips, from light to high coverage, from shine to matte, and from light to dark shades. All the formulas are highly natural, and in different formats (liquid, cream, stick, and powder) and various formulation types (W/O, O/W, and anhydrous).
“My team and I are very proud of this Color Pulse kit, that we have spent 3 years to develop. We are sure that it will be appreciated by every makeup lover as it contains "must have formulas" to start a makeup line but also more creative and challenging ones. We had a great pleasure formulating every formula while pushing Gattefossé’s ingredients to perform at their best” says Patricia Sengel, Cosmetic Formulation Laboratory Manager
Focus on Serum Foundation | 2906-1.22
Designed for its high sensoriality, this serum texture glides easily on the skin to even out the complexion with a bare-skin effect. It was developed in three shades, all with the same properties, making it easy for customers to create a full shade range. Emulsified with Emulium® Illustro, this formula is cold-processable and contains more than 97% of natural origin ingredients.
To learn more
Discover the entire collection upon application in this video, or visit the dedicated page.
