CODE Beautiful celebrates diversity with new campaign

Published: 7-Aug-2015

Brand shares "Open your eyes" message

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Cosmetic brand CODE Beautiful is set to launch a new digital video campaign, aiming to generate a buzz around its products. The 'Open your eyes to something different' campaign is due to go live on social media this month, conveying a message of individuality and diversity.

Launching from the second week of August, the campaign incorporates what the brand's Co-Founder, Sarah Cross, described as “normal people with cool stories” to illustrate the brand message of anti­-conformity. “Open your eyes to something different is just us saying we don't feel the need to conform,” Cross said.

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