Cosmetic brand CODE Beautiful is set to launch a new digital video campaign, aiming to generate a buzz around its products. The 'Open your eyes to something different' campaign is due to go live on social media this month, conveying a message of individuality and diversity.
Launching from the second week of August, the campaign incorporates what the brand's Co-Founder, Sarah Cross, described as “normal people with cool stories” to illustrate the brand message of anti-conformity. “Open your eyes to something different is just us saying we don't feel the need to conform,” Cross said.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.