Coach and Interparfums extend fragrance licence for five years

By Alessandro Carrara | Published: 14-Mar-2025

Coach has reported sales of €190 million in 2023, as the fashion house also prepares to launch two new fragrances in 2025

Interparfums SA and Coach have extended their fragrance partnership for a further five years. 

The newly minted deal will see the subsidiary of New York-based Interparfums Inc continue to manufacture and distribute perfumes for fashion house Coach until June 2031. 

It follows a boom in growth for the Coach after reporting sales of €190m in 2023, with the fashion house also preparing to launch two “significant” new fragrances in 2025. 

"In less than ten years, we have succeeded in building a legitimate and coherent fragrance offering based on a high-quality brand name recognised for both its image and its products,” said Philippe Benacin, Chairman and CEO of Interparfums SA. 

“We are extremely ambitious and confident in the brand's continuing growth in the short, medium and long-term, especially driven by its gender complementarity, with equal popularity for men's and women's fragrances."

Besides extending its fragrance licences, Interparfums has also been bolstering its own-line products and is set to launch a private-label perfume collection in 2025.

The proprietary brand, named Solférino, will comprise a collection of ten fragrances targeted at the niche fragrance market.

“This high-luxury collection will initially launch through an ultra-selective distribution channel and our first-ever boutique, entirely dedicated to the brand,” said Jean Madar, Chairman and CEO of Interparfums.

“Which should be up and running by the end of next year, along with an e-commerce site.”

The new year will also see extensions to Interparfum's existing fragrance lines, including Montblanc Explorer, Jimmy Choo Man, Coach Woman and Man and Lacoste (pictured).

This will also include a new men’s “blockbuster” for Guess, Iconic, in Europe, along with several new launches for the Guess fragrance collection.

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