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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
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Fragrance
From Roblox to sonic scenting: How fragrance houses are creating a new era of storytelling
Leading scent houses are turning their creativity to the art of storytelling to provide inspiration for the wider fragrance industry, found Cosmetics Business’ journalist Jo Allen at Beautyworld Middle East
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