Charlotte Tilbury turnover shot up 38% in 2022, financial statements reveal

By Julia Wray | Published: 17-Oct-2023

The Puig-owned company attributed growth to a strong UK performance and the impact of celeb partnerships

Charlotte Tilbury Beauty saw turnover soar 38% to £310.30m in 2022, according to newly-released financial statements. 

1 January 2021-31 December 2022 turnover was up from £224.85m in the prior year. 

The Puig-owned company’s pre-tax earnings, meanwhile, hit £11.70m, up from £9.06m in 2021. 

According to Charlotte Tilbury Beauty, the increase in turnover during the period was a result of a strong performance in the UK market, which accounted for £260.39m.

This was supported by significant growth across the European, Middle Eastern and Australian markets via both physical and online channels.

Digital innovation during this period was boosted by the launch of features such as the brand’s Foundation Finder tool, which lets customers find a base colour match online; shoppable masterclasses; and virtual consultations. 

Other growth drivers in 2022, said the company, included the skin category launch Collagen Superfusion Face Oil & Glow Toner and continued high demand for existing franchises including Magic Cream, Airbrush Flawless Finish and Pillow Talk.

As well as its product proposition, Charlotte Tilbury Beauty cited partnerships with leading celebrity talent as a factor; in 2022, the brand onboarded 'Mama Mia! Here We Go Again' actress Lily James as an ambassador.

This followed its 2021 announcement of 'Bridgerton' star Phoebe Dynevor as a face, marking the actress’ first-ever beauty ambassador role. 

And Charlotte Tilbury Beauty has further invested in star power throughout 2023, adding supermodel Bella Hadid as an ambassador and, most recently, partnering with music legend Elton John for its 2023 festive campaign and collection.

Commenting on the results, a spokesperson for Charlotte Tilbury Beauty said: As Charlotte Tilbury Beauty does not publish consolidated financial statements, these results give only a partial view of the business’s global performance.

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