French fragrance brand Chanel is preparing to release a limited edition coloured bottle of its iconic No. 5 perfume for the first time in its history.
Chanel reveals first-ever coloured bottle for iconic No. 5 fragrance
The newly branded packaging colour has a strong association with the luxury French company and connects its perfume advertising campaigns
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Marketing
Opinion: Chanel proves print coverage isn't dead, it's a timeless media strategy
Print coverage remains a big part of the French beauty brand’s media strategy, using it as a vehicle for impactful storytelling and lifestyle positioning. Leonora Eckley, from media intelligence specialist Carma, explains why it works