French fragrance brand Chanel is preparing to release a limited edition coloured bottle of its iconic No. 5 perfume for the first time in its history.
Chanel reveals first-ever coloured bottle for iconic No. 5 fragrance
The newly branded packaging colour has a strong association with the luxury French company and connects its perfume advertising campaigns
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Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently
Read moreAlthough the instinct for expansion is correct, whether a new Gen Z edition of a hero scent is successful lies in its execution. With Chanel, YSL and Prada all unveiling twists on their icons this year – Coco Mademoiselle Crush Absolu, Black Opium Pink Glaze and Paradoxe Sweet Chemistry – CB explores the value of these new flankers
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Fragrance
Chanel, YSL and Prada’s new flankers are speaking to fragrance literate Gen Z differently
Although the instinct for expansion is correct, whether a new Gen Z edition of a hero scent is successful lies in its execution. With Chanel, YSL and Prada all unveiling twists on their icons this year – Coco Mademoiselle Crush Absolu, Black Opium Pink Glaze and Paradoxe Sweet Chemistry – CB explores the value of these new flankers
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Click here to find out more.
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Colour Cosmetics
Chanel opens Rouge Coco Kiosk ‘lip experience’ at Selfridges to celebrate Hydra Gloss launch
Visitors will be able to discover the 18-shade range of Chanel’s new high-shine lip gloss, as well as read the first issue of the luxury beauty and fragrance house’s limited edition beauty magazine, Coco