Buxom has introduced its new Big Tease Plumping Mascara (£18/€22).
By using three high-performance waxes the product is said to be extra buildable and long-wearing with a glossy black finish.
The product is also designed to plump and volumise lashes with its tapered conical-shaped brush and chisel-tipped bristles, which grab and coat individual lashes.
Buxom also claims the mascara is smudge-proof, clump-free and flake resistant.
It will be available at Debenhams stores, online and at cultbeauty.com from April.
The brand re-entered the UK market last year exclusively at Debenhams, after pulling out in 2012 to focus on the US market.