Northern German drugstore chain Budnikowsky is Germany’s only remaining regional drugstore retailer and the country’s fourth-biggest chain after DM, Rossmann and Müller. The first Budnikowsky, a soap store, was founded in 1912 by Ivan Budnikowsky in Hamburg’s Harburg neighbourhood. Today, the retail group – which is still run by the Budnikowsky family – operates some 170 outlets. Most of these are located in the metropolitan Hamburg area.

Budnikowsky: Local hero
Budnikowsky is the only regional drugstore chain left in Germany. Competition is fierce, so how does it remain a local leader? Annemarie Kruse finds out
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Ingredients
Inside John Frieda’s bold and complex rebrand to ‘defend’ its market position
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Distribution
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Fragrance
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