UK health and beauty retailer Boots has recycled more than 104,000 beauty ‘empties’ at its in-store recycling destinations.
According to Boots, the initiative has saved more than one tonne of plastic going to landfill, with more than 30,000 customers reported to have signed up to the scheme.
Using Scan2Recycle technology, Boots kicked off the programme in September, encouraging customers to bring back their hard-to-recycle cosmetic packs, such as mascaras and toothpaste tubes, by scanning empty products and depositing in-store.
The retailer’s own-brand cosmetics and skin care brand No7 is said to be the most recycled beauty brand.
Eco-conscious consumers are also rewarded for their efforts with Boots advantage points when five products have been deposited.
Boots has rolled out the initiative, in partnership with recycling company ReWorked, to 50 stores in the UK.
In-store drop offs have become a popular method of recycling for beauty retailers and brands.
L’Oréal-owned brand Maybelline introduced an in-store recycling scheme in the same month for customers to drop off products from any beauty brand.
The scheme was designed to help the 24% of make-up users that are confused about how to recycle their old cosmetics.