Spain's body care market saw a 5.9% drop in sales, but remained constant in volume terms
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The results of a recent online survey published
by market research specialist Feebbo found that
the overwhelming majority of the Spaniards it
studied are worried about the health of their skin,
with seven in ten using body creams to keep it
moisturised and soft. If the eyes are the windows
of the soul, it seems that the skin is perceived as
an indicator of overall health. The survey
nonetheless found that 76% use creams aimed at
specific areas of the body, perhaps suggesting
consumers prefer targeted rather than a one-size-fits-
all approach to skin care.
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