Bobbi Brown and Jones Road launch new YouTube series to celebrate ‘remarkable women’

By Amanda May | Published: 3-Mar-2025

The make-up mogul’s online show I Am Me is in celebration of Women’s History Month and features ‘powerful stories’ from ten guests, including Gloria Steinem

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Bobbi Brown (pictured above left) and her beauty brand Jones Road have launched a new YouTube series in celebration of Women’s History Month (March) and International Women’s Day (8 March).  

The make-up mogul’s I Am Me YouTube series, supported by financial services firm JP Morgan, is described as an “empowering project” featuring “intimate conversations with remarkable women”.

It is the latest addition to Brown’s broader I Am Me campaign, which the MUA debuted as part of her Jones Road brand last year to help women feel confident and embrace their natural beauty.

The aim of the YouTube series is to further amplify the stories of amazing women.

I Am Me is so much more than just a campaign – it is what we live by,” Brown told Cosmetics Business.

“Throughout my entire career, I have wanted women to embrace

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