Bespoke volume from Bourjois

Published: 27-Aug-2010
Colour Cosmetics

Bourjois’ new Volumizer Mascara promises to create two lash looks with one wand, allowing the user to take their look from natural to glamorous with a twist of the packaging.

The product features a two-step application method which loads different amounts of mascara onto the wand to create the two looks. In step one the brush is lightly loaded with enough mascara to create a natural, defined look, separating and lengthening lashes with subtle volume. For a more dramatic look, the brush is fully loaded with mascara thanks to a wider neck to create up to 11 times more lash volume, according to Bourjois.

The mascara formula is enriched with plant waxes, provitamin B5 and a restorative ceramide to help strengthen and boost lash volume, and is currently available in one shade – Intense Black.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: this week’s 9 biggest beauty launches

Read more
This week’s new beauty releases include cinematic beauty cross-overs, food-inspired shades and a luxury fragrance launch.

Trending Articles

  1. Glossier names Colin Walsh CEO as it aims to become ‘a true legacy brand’ Walsh, who has previously helmed the beauty divisions of Ouai and Procter & Gamble, will join the beauty company in October
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Colour and packaging trends set to dominate beauty in 2026 Soft pink and matcha green colours, and more cinematic beauty campaigns, will dominate next year, alongside marketing that plays into ‘whimsy’ and ‘food indulgence’
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Doughnut-style applicators are the new lip balm trend Beauty’s doughnut craze continues, this time with packaging, as plush and squishy ‘doughnut’ applicator tips drive excitement in lip balms and glosses
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: this week’s 9 biggest beauty launches

This week’s new beauty releases include cinematic beauty cross-overs, food-inspired shades and a luxury fragrance launch.
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Beauty has gone bananas for this new fruit trend, but can it last?

Bananas are infiltrating beauty launches this year – from a main ingredient player to loud design aesthetics – with everyone from Prada Beauty, Marc Jacobs and Glossier jumping on the hype. But can this obsession last?
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Huda Beauty and Rimmel London are proving that music is the next beauty frontier

Huda Kattan’s cosmetics brand, L’Oréal’s Kiehl’s and Coty’s Rimmel London are among the beauty business tapping into music to solidify their brands and products in the minds of consumers
Colour Cosmetics

Coty’s share price surges following report of a potential sale

A rumoured sale could see the Rimmel and CoverGirl owner’s luxury and mass divisions hived off to different buyers
Colour Cosmetics

Cosmetics Business Picks: 5 beauty launches for June

Kylie Minogue Fragrances, CoverGirl and Fara Homidi are among the standout beauty brands with launches that caught Cosmetics Business’ eye this week
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Exclusive: Rimmel London taps Spotify for first-ever ‘interactive’ music packaging

The Full Volume make-up range features a code on the packaging which links users to custom playlists on Spotify curated by the Coty-owned brand
Colour Cosmetics

Coty reveals $71.1 million loss from sale of SKKN by Kim stake

Despite this, the Cover Girl and Rimmel owner says it is well placed to weather tariffs and economic uncertainty, but has cut its forecast for 2025
Subscribe now