Beiersdorf takes radical approach to its media campaign for Sunkissed Skin

Published: 1-Aug-2006


Beiersdorf's Nivea has taken a radical approach to its latest media campaign for its new product, Sunkissed Skin. The brand set up an X Factor-style audition in London and Manchester to pick four regional teams of women to help market the product. Teams were judged on the media coverage they secured and the winning team was awarded £20,000 for its efforts.

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