Beiersdorf gives up on 15% operating profits target for 2009

Published: 3-Mar-2009

North German cosmetics group Beiersdorf AG has announced that it is abandoning its 15% operating profits target for 2009. However, the group has added that it expects to achieve organic growth above the market average and that its overall objective remains to achieve a 5.5% share of the world market by 2010.


North German cosmetics group Beiersdorf AG has announced that it is abandoning its 15% operating profits target for 2009. However, the group has added that it expects to achieve organic growth above the market average and that its overall objective remains to achieve a 5.5% share of the world market by 2010.

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