Beautyworld Middle East and Beiersdorf collaborate for 2009 show

Published: 20-May-2009

Dubai’s Beautyworld Middle East is entering into a partnership with Beiersdorf AG, for the show’s 14th edition. The German cosmetics giant will showcase its Nivea Skin Science Express at the exhibition offering attendees a sample of treatments.


Dubai’s Beautyworld Middle East is entering into a partnership with Beiersdorf AG, for the show’s 14th edition. The German cosmetics giant will showcase its Nivea Skin Science Express at the exhibition offering attendees a sample of treatments.

“Visitors can come and experience the state of the art technology in Nivea’s research sphere, where beauty therapists will give a precise analysis of skin type and hair structure and recommend the correct product to suit the individual’s needs,” Elisabeth Brehl, md of Beautyworld Middle East organiser Epoc Messe Frankfurt, promised.

Beiersdorf already boasts a strong presence in the region; its second Nivea Haus concept store (following along the same lines as its Hamburg flagship) opened in Dubai in December 2008, while Beiersdorf Middle East posted net sales growth of 22.3% from 2007 to 2008.

Beautyworld Middle East takes place at the Dubai International Exhibition Center from 7-9 June.

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