Beauty devices offer new opportunities for skin care

Skin care is the missing category in beauty tools, according to a new report from market research company Diagonal Reports, which forecasts that 250 million skin care devices will be sold worldwide over the next 15 years.

The company first identified strong demand for new beauty solutions and dissatisfaction with traditional products in 2006. However, these demands remained largely unmet because the solutions on offer were expensive and out of reach for most people. Now, in 2013, beauty devices are becoming available at all price levels.

“Tools provide the first opportunity for the majority of consumers to benefit from the superior beauty outcomes delivered by innovation,” said the company.

“Basic skin care routines are being transformed as tools are incorporated into daily beauty regimes. This change will reverberate throughout the beauty world and impact on the product formulator and the retailer.”

The skin care industry must now accept new technology partners if it wants to benefit from this change in consumer behaviour, said Diagonal Reports, and products must be customised for use with a skin care device. In addition, beauty retailers must learn how to sell devices alongside traditional cosmetics.