The beauty industry and consumers are out of sync and the industry should start listening to customers in a bottom-up fashion rather than imposing on them in a top-down way, according to market researcher Diagonal Reports.

Industry and consumers out of sync
The industry should start listening to customers in a bottom-up fashion rather than imposing on them in a top-down way
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Beauty barriers: what’s stopping shoppers from saying yes? WEBINAR ON DEMAND
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