The beauty industry and consumers are out of sync and the industry should start listening to customers in a bottom-up fashion rather than imposing on them in a top-down way, according to market researcher Diagonal Reports.

Industry and consumers out of sync
The industry should start listening to customers in a bottom-up fashion rather than imposing on them in a top-down way
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The Pure Beauty Awards return this October to celebrate the best in British beauty innovation, with winners to be revealed at a black-tie ceremony at London’s Grosvenor House on 23 October. The event will once again be hosted by television star Jenni Falconer, marking her third year at the helm