Baby and children personal care products: Identifying the gaps by understanding the consumer

Published: 9-Jun-2020
Media Marketing

The baby and children personal care product category should keep developing according to the parents

The category of baby and children personal care products should keep developing according to the parents’ demands. The beauty habits are changing, and consumers who buy products for their children are picky.

Gentle and natural ingredients, UV ray protection and made for specific stages in child’s development, for example, are more important than a low price for customers when choosing products in the segment.

This is an indication that safety is above anything else. Brands and companies, therefore, should develop products that are gentle, safe and sustainable.

This report will look at the following areas:

  • Disposable diapers need to become eco-friendly
  • Parents prefer products made specifically for children
  • Dermocosmetics for children are still a niche.

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