Pure Beauty

Ayurvedic brand Almora Botanica unveils London face yoga pop-up at John Bell & Croyden

By Austyn King | Published: 17-Jan-2024

Visitors will be able to shop the Indian brand’s products including cleansers, face lotions and oils

Ayurvedic skin care brand Almora Botanica is partnering with John Bell & Croyden to bring shoppers the benefits of face yoga with a new pop-up.

Opening next month at the retailer’s Wigmore Street store in London, UK, customers can discover face yoga – which involves self-administered facial massages and techniques to stimulate the muscles, skin and lymphatic system - through sessions with Almora Botanica’s experts.

Visitors can learn Almora Botanica’s DOT.METHOD routine that is designed to sculpt, lift and firm all skin types using a natural, non-invasive approach said to leave skin radiant and glowing.

They will also be able to browse the brand’s range of Ayurvedic-inspired skin care products, including its Purifying Gel Cleanser, Hydrating & Resilience Face Lotion, Radiance Day Face Oil and more.

The face yoga techniques, when paired with the brand’s products, are said to offer a range of benefits including balancing the microbiome, boosting skin resilience, collagen and cell renewal and strengthening the skin barrier.

The pop-up will be open between 1-15 February, with face yoga sessions costing £20 redeemable against product purchases on the day.

It comes as Ayurvedic beauty has been increasingly making its way into the mainstream over the past few years.

Indian beauty brand Kama Ayurveda unveiled its first-ever UK store last year in London’s Notting Hill, as part of its bid to bring the traditional Indian practice to a global audience.

Fellow Ayurvedic brand Forest Essentials also opened its first store outside of India in the UK capital’s Covent Garden 2022.

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