Marcela Selimi
Established in 1798, John Bell & Croyden’s reputation has developed way beyond just being the the pharmacist to the Queen for the last 60 years.
The retailer's Wigmore street, London, store is a one-stop-shop for everything beauty related, from wellbeing products, to ingestibles, colour cosmetics and fitness skus.
But, while the team is expanding the retailer’s reputation, that does not mean its neglecting its luxury tagline.
In this exclusive Q&A, Marcela Selimi, the group’s Head Beauty Buyer, explains how she’s keeping the retailer's stocks luxury-focused and the best way for a brand to pitch their ‘wow’ factor USP.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.