Avon puckers up with new lipstick line

Published: 30-Jan-2013
Colour Cosmetics

New formulas are claimed to dramatically boost moisture in the lips

US direct sales giant Avon has released a new line of moisturising lipsticks that are claimed to boost moisture levels in the lips by more than 100%. The line of Totally Kissable Lipsticks comes in 16 shades ranging from naturals to brights.

According to Avon, the line contains a blend of natural oils and fruit enzymes which gives it its rich, conditioning effect. The brand’s studies revealed that 96% of women sad their lips felt softer and mother after using the lipstick.

Totally Kissable Lipsticks are priced at $8 each.

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