Starting and maintaining a business can be one of the most difficult endeavours for any brand founder looking to make a name for themselves in beauty.
Whether it is down to money, mounting bills or lack of interest from investors, the widely touted statistic is that 90% of all startups will fail.
Yet as hard as it is to even get a foothold in the industry, an increasing number of beauty brands are prepared to risk it all by rebranding their image and identity.
Huda Kattan’s eponymous beauty company is
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